How to Amplify Profits from Startup Investments

photo of jan strandberg
Jan Standberg
April 16, 2023
5 min read

For affluent individuals aiming to broaden their investment horizons or simply seeking the thrill of the startup ecosystem, it's vital to comprehend the process of obtaining ownership interest in a company. This in-depth guide will tackle essential questions regarding investor ownership in startups, including obtaining ownership, determining stakes, and attracting investor attention, while highlighting the advantages of using platforms like acquire.fi.

Who grants investors partial ownership in a startup?

Partial ownership in a startup is usually conferred by the company's founders or existing shareholders. This typically transpires during a funding round, such as seed, Series A, or Series B rounds, where the startup seeks external financing to propel growth and expansion. In return for their capital, investors obtain shares or stock options, signifying an ownership stake in the company.

How is ownership interest in a startup calculated?

Ownership interest in a startup is calculated based on the proportion of shares or stock options held by an investor compared to the company's total outstanding shares. Follow these steps to compute ownership interest:

  1. Ascertain the total number of outstanding shares in the company.
  2. Compute the number of shares held by the investor or to be received due to their investment.
  3. Divide the investor's shares by the total outstanding shares.
  4. Multiply the outcome by 100 to derive the ownership percentage.

For instance, if a company has 1,000,000 outstanding shares and an investor acquires 100,000 shares, their ownership interest would be 10% (100,000 ÷ 1,000,000 × 100).

How can you pique investor interest?

Captivating investor interest is vital for startups aiming to secure financing and expand their operations. Here are some tactics to stimulate investor interest:

  1. Craft an engaging pitch: Develop a convincing pitch deck emphasizing your company's distinct value proposition, market potential, and growth prospects.
  2. Network vigorously: Participate in industry events, conferences, and networking gatherings to connect with prospective investors and broaden your professional network.
  3. Utilize existing connections: Tap into your personal and professional networks to pinpoint potential investors and obtain warm introductions.
  4. Exhibit progress: Prove to investors that your company is progressing by showcasing customer acquisition, revenue generation, and market validation.
  5. Establish a solid online presence: Construct a polished website, maintain active social media accounts, and publish insightful content to build credibility and enhance visibility.

How is investor ownership established?

As mentioned previously, investor ownership is calculated based on the proportion of shares or stock options held by an investor compared to the company's total outstanding shares. During a funding round, factors such as the size of the investment, the startup's pre-money valuation, and the perceived risk and potential returns associated with the investment typically influence the negotiation of the investor's ownership stake.

In the end:

Grasping the intricacies of obtaining ownership interest in a startup is crucial for investors seeking the potential rewards and excitement associated with the startup scene. By adhering to the advice presented in this guide, investors can adeptly traverse the complexities of startup investments and optimize their chances of success. Platforms like acquire.fi offer crowdfunding opportunities in web2 and web3 domains, delivering a thorough due diligence process and a reputable brand to bolster your investment journey.

You may head out to our Marketplace or OTC and Secondaries listings to see which businesses you can put your money in. You may also sign-up as a buyer so we can help you partner with the right company for you.

Share this post
photo of jan strandberg
Jan Standberg
April 16, 2023
5 min read

Related blog

Interviews, tips, guides, industry best practices, and news.

Sei is an open-source blockchain featuring parallel processing to enable fast trading, low latency, and cryptocurrency exchange-focused applications.

jan strandberg
Jan Strandberg
December 3, 2025
5 min read

Momentum is a decentralized finance (DeFi) protocol on the Sui blockchain designed to combine DeFi efficiency with institutional-grade infrastructure.

Jan Strandberg
Jan Strandberg
November 28, 2025
5 min read

This week, institutional demand continues to drive a tidal wave of capital into crypto ETFs, with Ethereum ETFs outpacing Bitcoin across multiple metrics.

Jan Strandberg
August 18, 2025
5 min read

This week, Coinbase acquired Echo while FalconX acquired ETF manager 21Shares. We also highlight profitable Web3 M&A and secondary market opportunities.

Jan Strandberg
October 28, 2025
5 min read

In this week's newsletter, we're proud to announce that Acquire.Fi has helped facilitate the Vertex Protocol and The Ink Foundation M&A.

Jan Strandberg
July 17, 2025
5 min read

Risk-on assets are investments people tend to buy in a healthy economy. In this post, we cover the types of risk-on assets and cite examples for each.

Jan Strandberg
October 14, 2025
5 min read

We compare the various types of private equity, their approaches to different stages of business, risk profiles, and how they generate returns.

Jan Strandberg
October 8, 2025
5 min read